SEO/SEM Executive

Optimizing copy and landing pages for search engine optimization

– Performing ongoing keyword research, including discovery and expansion of keyword opportunities
– Researching and implementing content recommendations for organic SEO success
– Make technical recommendations to developers
– Constantly check search terms, rankings, and analytics to monitor performance of client
websites and make recommendations for improvement
– Engage with other businesses (affiliates) over link-building opportunities
– Research and analyze competitor advertising links
– Develop and implement link building strategy
– Work with the development team to ensure SEO best practices are properly implemented on newly developed code
– Work with editorial and marketing teams to drive SEO in content creation and content programming
– Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
– Use social media to distribute content and encourage more external sites to link to your content, giving you more authority
– Develop and integrate content marketing strategies
– Monitor the algorithms set by the search engines to keep up to date with changes.